Trust Over Tactics - Winning B2B Marketing with Smarter Strategy: No BS B2B Tech Marketing Insights
A regular dosage of proven b2b tech marketing tactics
I’m happy to give you a monthly recap of B2B Tech Marketing strategies and tactics, aimed at helping you position your startup as a domain expert, establish trust, and give you a competitive edge.
Let's dive in:
How to Actually Win on Social in B2B
What does it take to build a social media strategy that actually works in B2B tech?
Spoiler: No, it’s not going viral.
What is it about?
TLDR: Becoming a voice your target audience trusts.
My friends Kei Watanabe and Kazuki Nakayashiki at Glasp were kind enough to share my playbook on how B2B Tech Startups can build a magnetic social media strategy.
You can read the full article here
Misalignment = Missed Growth
Are your sales & marketing teams on the same page?
Because their alignment is essential to a B2B tech startup's success.
To align, ask both teams these 3 questions:
1. What’s our goal?
2. Who’s our target audience?
3. What’s our value proposition?
Misalignment can lead to:
→ Disjointed messaging
→ Wasted resources
→ Missed opportunities
And by the way, misalignment can happen within teams as well - is everyone truly on the same page?
They should be.
Go Further With Better Insights
Here’s a hack to create content that keeps you ahead:
Go to ChatGPT & run deep research scans across industry:
→ Articles
→ Trends
→ Data-backed insights
Use it to analyze what the mainstream in your niche might be missing out on.
Or trace trends early.
Leverage this to bring your unique perspective.
Want to know more? I break this down in the video below.
[Podcast episode] Real Life Superpowers podcast conversation with Miri Yudovich, Co-founder & CEO of Safehouse Tech
In the latest episode of Real Life Superpowers podcast, we speak with Miri Yudovich.
“Every startup goes through 7 stages of hell.”
Meet Miri Yudovich, who is the co-founder & CEO of Safehouse Tech, a cybersecurity startup that is on a mission to secure everyone online.
“I’m just a very pragmatic person,” she says, and you can notice that in the way she speaks.
Her leadership style is resilient & deeply human.
She led Safehouse Tech from early vision to wide-scale execution.
Ronen Menipaz & I were glad to have her on the Real Life Superpowers Podcast.
If you’re looking to learn more about women in leadership, calculated risk, building systems that scale, letting go of control, and much more, you don’t want to miss this one.
The link to the episode is here
Chasing the Wrong Metrics? Stop.
Here’s a wake-up call for your B2B Marketing strategy:
Us marketers sometimes mistake vanity metrics as indication to what's working.
It’s not...
A few KPIs that truly contribute to your bottom line:
→ Customer acquisition cost (CAC)
→ Lifetime value (LTV)
→ Churn rate.
At the end of the day, data can mislead when looking at the wrong metrics.
Use ChatGPT Like a GTM Strategist
Here’s a hack I use with B2B Tech founders:
Use ChatGPT like a GTM strategist.
This tactic will help you find patterns that indicate:
→ Clear ICP segments
→ Potential list of accounts
→ Outreach angles based on real needs
Want to know more? I break this down in the video below.
Put on a trusted advisor hat:
→ Engage in conversations
→ Write posts with a goal of adding value
→ Publish a newsletter
Share generously, and see how your generosity comes back to you in ways you never expected.
And when I say never expected - I mean it.
The Real SEO Flex: Becoming the Brand They Search For
Nearly half of all Google searches are branded.
Let that sink in.
The fight? mindshare.
If someone’s searching for your company or product by name, they’ve already passed the awareness funnel.
They’re in decision mode.
And here’s the kicker:
You can’t performance-market your way into becoming a branded search.
Branded search is earned by building trust, showing up consistently, and creating something worth remembering.
This Ahrefs study is a wake-up call:
45.7% of searches have brand intent.
In some verticals, it’s over 70%.
So if your content strategy is still centered around generic keywords, you’re playing the wrong game.
Ask yourself:
→ Are we producing content that makes people want to remember us?
→ Are we giving our ICP a reason to type our name directly into the search bar?
The best-performing B2B brands aren’t chasing clicks.
They’re earning loyalty.
Let’s stop optimizing only for search.
Start optimizing for being the one they search for.
Outsmart, Don’t Outspend, Your Competitors
Here’s a hack to keep tabs on your competitors:
Hint: You don’t need an analyst.
Use ChatGPT like a research assistant.
Watch the full video below to know how.
Don’t limit your research to direct competitors.
Think broad: who else is solving the problem that you’re solving?
Then dig deep: get updates on:
→ What they’re up to on social media
→ What events they’re attending
→ Product launches
→ News mentions & other coverages
You get it.